Digital Marketing & Web Experience Specialist (15+ Yrs Overall Exp)
Over 15 years of total professional experience, featuring 7+ years of hands-on expertise targeting Digital Marketing, Adobe Experience Manager (AEM) content authoring/publishing, Eloqua campaign management, landing page creations, forms, and custom HTML/CSS/JavaScript web experiences.
35% Faster
Accelerated page build delivery cycles
20% → 0%
Reduced error rates through QA controls
10+ SMEs
Enabled & mentored in AEM practices
Capabilities
Digital Marketing & Tech Stack
CMS & Marketing Technology
- • Adobe Experience Manager (AEM)
- • Oracle Eloqua Campaign Management
- • Content Authoring & Publishing
- • Reusable Components & Dynamic Templates
Web Experience Creation
- • Custom HTML, CSS3, SCSS, Bootstrap
- • JavaScript, jQuery, ReactJS, Node.js
- • Custom Web Experiences & Dynamic Interactive UI
- • Responsive Web Design & Web Animation
Quality Assurance & Validation
- • Pre-Deployment Reviews & Pre-Launch QA
- • Link, Form & Accessibility Testing
- • Cross-Device & Responsive Verification
- • Content & Brand Compliance Validation
Campaign & Digital Production
- • Landing Page Creations
- • Custom Lead Capture Registration Forms
- • Custom Eloqua HTML Email Builds
- • End-to-End Campaign Content Management
Leadership & Process Efficiency
- • Agile Collaboration & Stakeholder Management
- • Enabled 10+ SMEs via AEM Training & Guidance
- • Production Support & Global Release Management
- • Workflow Standardization & Documentation
- • Team Leadership across Digital Initiatives
- • AI Tool Integration for Content & Campaigns
Experience
Career Journey
AEM & Digital Marketing Developer
Deloitte, Hyderabad
November 2019 – Present
Delivering end-to-end AEM content authoring and publishing, Eloqua campaigns, custom HTML email builds, landing pages, forms, and custom web experience creations across global digital initiatives.
- AEM Content Authoring & Publishing: Built and published AEM websites, landing pages, custom forms, templates, and dynamic experiences with custom HTML/CSS/JS.
- Eloqua Campaign Management: Executed end-to-end Eloqua HTML email builds, campaign launches, audience updates, and post-launch maintenance.
- Process Efficiency: Reduced AEM page-build turnaround from 2–3 hours to 1–1.5 hours and error rates from 20% to 5%.
- Team Enablement: Enabled 10+ SMEs on AEM authoring/publishing practices and led delivery pods during major site revamps and campaign launches.
Effortless Email Engine (EEE)
Led development of a low-code HTML email tool, cutting template build time from ~2 hours to 30 minutes with improved delivery consistency.
D.com Builder
Created AEM template reference framework, accelerating landing page and experience design/development cycles from 5 days to 2 days.
Deloitte.com & Careers Subpages
AEM SME delivering page builds, migrations, custom component authoring, and digital production for 20+ Careers subpages.
Talent US – AEM & SEO Audit
Audited 280+ US Talent pages for redirects, removals, AEM restructuring, metadata, and post-DMOD campaign optimization.
Front-End Developer / UI/UX Team Lead
Trendyworks Technologies Pvt. Ltd., Hyderabad
April 2011 – September 2018
- Led UI/UX execution across 3 concurrent projects and guided a 10-member team in creating custom web experiences, forms, and website building tools.
- Accelerated delivery speed by 35% through standardized HTML/CSS templates and modular front-end architecture.
- Developed responsive web platforms, campaign landing pages, affiliate portals, and interactive UI animations.
Web Designer / Web Developer
Trendyworks Technologies Pvt. Ltd., Hyderabad
February 2005 – March 2009
- Designed and developed 25+ website projects annually, converting design mockups into custom HTML, CSS, and JavaScript web interfaces.
- Implemented 100+ website layouts and dynamic templates while maintaining web servers, deployment, and SEO optimization.
Achievements
Rewards & Recognition
Applause Awards – Deloitte Digital
For outstanding innovation and business impact
- • EEE UI Redesign (including Mastery Hub Digital Catalogue) – 2024
- • Global Transition & Ongoing Support – 2022
Spot Awards
Deloitte Digital Leadership Recognitions
- • TECH Talks Podcast – 2025
- • Global Impact Report – 2022 and 2021
- • Quality 2.0 Refresh – 2022
- • Kinetic Website for SAP – 2020
Additional Key Honors
Bright Star Award
Awarded in 2024 and 2020 for consistent operational excellence.
Pillar of Trendy Works
Awarded in 2013 for leadership, high performance, and reliable delivery.
Academic Background
Education Qualification
Master's Degree
Master of Fine Arts (M.F.A)
Applied Art & Visual Communication
Jawaharlal Nehru Architecture and Fine Arts University (JNAFAU), Hyderabad
Graduated 2011
Fine Art Mastery
Contemporary Works & Exhibitions
Recipient of the Bharata Chitrakala Ratna Award (2019). Exploring detailed emotion, charcoal depth, and acrylic narrative.
Exhibited Piece
Aikyam
Featured in the Black Moon Art Exhibition. A multi-layered visual exploration of consciousness, flora, fauna, and cosmic scale.
Awarded Work
Oneness
Recognized with the Bharata Chitrakala Ratna Award (2019). A testament to precision drawing, charcoal textures, and emotional narrative.